Climate 101 is a Mashable series that answers provoking and salient questions about Earthâs warming climate. Â
The oil giant BP popularized the devious term "carbon footprint" in the aughts to quietly shift blame for the warming planet onto individuals, like you. Yet BP wasn't the only petrochemical company using clever words to shape the public's thinking about climate change.
New research shows that, around the same time, ExxonMobil also started employing crafty, calculated PR techniques to steer the onus of global warming away from oil and gas corporations, and onto people living in a fossil fuel-dominated society(Side note: It's currently impossible to escape fossil fuels: Even a homeless person today has a big carbon footprint.) Read more...
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