Customization is the key for a lot of people. You don't just want to buy the standard version of a product. You want to be able to adapt a product to your liking or your style. Even if it's just monogramming a piece of luggage, it gives you a bigger sense of ownership over it. A lot of people have an issue with products that aren't able to be customized, which is why many have decided to get rid of their cable subscriptions.
Source : https://www.pocket-lint.com/how-to-get-standalone-channels-on-youtube-tv/
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