When Google revealed the Pixel 9 lineup in August it was a lot earlier than anticipated, and that was probably done with one thing in mind: the recently-announced iPhone 16. As much attention as Google's Pixel devices get in tech media, the iPhone is still the king of the North American marketplace, and launching a couple of months early may have helped Google churn up more publicity and sales. We'll have to wait and see if that decision paid off.
Source : https://www.pocket-lint.com/why-im-buying-iphone-16-over-pixel-9/
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