Although much of Apple's marketing around the Apple Watch involves fitness, another thing it likes to emphasize is safety. It's arguably an easier sell -- everyone is concerned about accidents, hearing, and heart conditions, whereas fewer people are trying to truly maximize their athletic performance. Apple even starts many of its press events with real-life stories of people who were saved by their Apple Watch.
Source : https://www.pocket-lint.com/apple-watch-safety-features/
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