There are few things as exciting as a new game announcement. Whether it be a sequel or a new IP from a talented studio, we're always looking for what we can play next on our consoles and PCs. Normally, these announcements come with a flashy trailer and a rough window for when we can expect to play it. Even rare cases exist where a game is announced and available to play on the same day. But then there's the opposite scenario which we have been seeing quite a bit of recently. That is, of course, games being announcedas soon as they are entering development.
Source : https://www.pocket-lint.com/the-reason-games-are-announced-so-early/
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