Amazon's best known AI product, and possibly one of the most recognizable AI's in the world, is Alexa. But over the last few years, the company has been spending just as much time building new experiences with generative AI in order to keep up with the likes of Google, Apple, Microsoft, and OpenAI. The most high-profile result of those experiments, beyond some promises to add generative AI to Alexa, is an AI shopping assistant called Rufus.
Source : https://www.pocket-lint.com/amazon-rufus-ai-shopping-assistant/
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